Programmatic Display Advertising

Simplify digital advertising through the use of unstructured data.

TARGET, BID, OPTIMIZE and REPORT

Using real time bidding Hagadone Digital uses a blend of targeting tactics to target at every level of user.


The Power of Programmatic Buying

Is a digital marketing practice designed to ensure that you stay in front of your potential clients. We use a blend of targeting tactics to target at every level of user engagement including:

  • Contextual Targeting
    – Contextual targeting looks at the category or keywords of the page a user is viewing and serves them ads relevant to the page’s content. Category Contextual targets users viewing content within specific categories relevant to your industry, audience or product. Keyword-level Contextual – Targeting users viewing content with keywords relevant to your industry
  • Geo-Fence Targeting
    – Targeting based on your location and your competitor’s locations. Geo-Fencing enables markets to customize audiences through custom targeting shapes with precise and accurate data
  • Keyword Search Retargeting
    – Create a custom list of keywords relevant to your product or industry. We will scour the internet to find sites with content containing those keywords on which to serve your ad.
  • CRM Targeting
    – CRM targeting allows advertisers to upload data from an existing or purchased database of names, email and postal addresses, showing ads to those users as they surf the web
  • Site Retargeting
    – Targeting users who have previously visited your website as they surf the web
  • Native
    – responsive ad units built to match a publisher’s content and design. Native offers improved user experience and greater performance than traditional display ads by providing users a cohesive browsing and ad experience
  • IP Targeting
    – Target users by the location of their IP address
  • Facebook Newsfeed
    – Target users on their personalized newsfeed. Ads are placed within newsfeeds based on Facebook life event targeting, Facebook demographic targeting, Facebook interest and behavior targeting

Hagadone Digital has the ability to customize audiences to local needs, providing superior performance on high volumes of localized campaigns and deliver efficiently to drive higher ROI to your digital business using cross-channel capabilities (mobile, video, display, native, social)

Lets Talk About How We Can Help

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