Geo Targeting / Geo Fencing

The most advanced location-based mobile advertising

TARGETING USERS BASED ON SPECIFIC
GEOGRAPHIC AREAS

Geo-Fencing enables markets to customize audiences through custom targeting shapes with precise and accurate data


Geo Targeting / Geo Fencing

The most advanced location-based mobile advertising technology for targeting users based on specific geographic areas. Geo-Fencing enables markets to customize audiences through custom targeting shapes with precise and accurate data.

Geo-Fencing Benefits

  • Incomparable Scalabilty
  • Pinpoint Accuracy
  • Location File Import and Export Capability
  • Granular Localization via Custom Shapes & Sizes
  • Variable Recency (Instant – 30 days)
  • Boost mobile performance and reach
  • Retarget customers who visit or commute through any geo-fenced location
  • Track off-line or “last mile” conversions to measure your campaign’s effectiveness

Location Matters

  • Retarget customers who visit or commute through any business’s location
  • Leverage targeted campaigns only to customers within a predetermined physical proximity to your business
  • Track off-line or “last mile” conversions to measure your advertising success with Conversion Zones
  • The most reliable way to target mobile users in your business’s proximity

Some ideal clients for Geo Fencing are Auto, Quick Serve Restaurants, Insurance Agents, Retail, Hospitality, Bus Stops, Truck Stops, Airports, Sports Areas, Convention Centers, Municipalities and many more.

Conversion Zones

What Are Conversion Zones?

Conversion Zones are virtual boundaries drawn around an advertiser’s business location via a GPS map. Conversion Zones allow advertisers to track what amount of physical traffic at their location have previously seen one of their ads from visiting another geo-fenced location.

Why Use Conversion Zones?

Identify audiences responding to mobile advertising by visiting a physical location as opposed to a click or call.

  • Track online to offline conversions
  • Enrich mobile performance
  • Evaluate campaign effectiveness

How Conversion Zones Work

A virtual geo-fence is traced around a specific location where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town). Next, a Conversion Zone is traced around one or more of the advertiser’s locations.

When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.

When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.

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